Netflix Modifies Class-Action
Settlement
By David Louie
Feb. 22 - KGO - Hundreds of thousands of past and present
Netflix subscribers are close to getting a free upgrade on
their DVD rental plan.
Attorneys for DVD movie rental giant Netflix and some of its
subscribers said in court they're close to a settlement. The
two sides have been embroiled in a controversy pitting its
avid movie watchers and casual ones.
Netflix was accused of a practice called throttling -- providing
two levels of service for the same $17.99 per month fee. It
amounted to mailing out DVDs more slowly to high-volume renters.
The proposed settlement calls for Netflix subscribers before
January 15, 2005 who are still customers to get a one-month
upgrade worth $6.00. Those who quit will be offered one month
free rentals.
But there was a sticking point. Netflix wanted upgraded customers
to stay with the more expensive plan unless they cancelled
after a month. The Federal Trade Commission intervened, and
now that condition is out.
David Newman, Federal Trade Commission attorney: "They
would have received a gift but it would have been in a sense
a gift that kept on giving, or kept on taking in a sense. They
would have been trapped in a more expensive plan than they
had intended to."
The attorney representing the disgruntled Netflix subscribers
says the settlement will send a clear message.
Adam Gutride, class action attorney: "There needs to
be truth in advertising and that companies need to deliver
what they promise."
Gutride estimates the value of the settlement could reach
$85 million, depending on how many people take advantage of
it.
Steve Swasey, Netflix spokesman: "We think this revised
settlement is in the best interests of all the parties, particularly
Netflix shareholders and customers."
Four-hundred-thousand Netflix customers have signed up for
the settlement. Others will be given a second chance to participate
or not.
One of other key details to be worked out is attorneys' fees
for the plaintiffs. The final settlement hearing is scheduled
for March 22nd.
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