Van's International Foods: Inflated Protein Claims

Food and Beverage Labeling

The Allegations:

Van's International Foods, Inc. manufactures, distributes, markets, advertises, and sells breakfast foods in the United States under the brand name "Vans." Some of these products, including the waffles and pancakes, have packaging that predominately, uniformly, and consistently states on the principal display panel of the product labels that they contain and provide a certain amount of protein per serving. The advertising and labeling of the products containing and providing a specific amount of protein per serving is unlawful, misleading, and intended to induce consumers to purchase the products at a premium price.

Our Goals:

Our lawsuit seeks refunds for all purchasers of Van's International Food Protein Waffle and Pancake products. It also seeks an injunction preventing further false advertising.


The case was filed in the United States District Court, Northern District of California on January 1, 2022. Defendant moved to dismiss and Plaintiff opposed. In May 2022, the Court granted the motion to dismiss with leave to amend. Plaintiff filed an amended complaint. Defendant again moved to dismiss; that motion is currently pending.

Who is Covered:

All persons in the United States and California who purchased the Products between January 1, 2018 and the present.

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