Senegence Pyramid Scheme

Unfair Competition and Fraud Investment Fraud Cosmetics and Beauty Products

The Allegations:

Senegence enrolls distributors to sell its “LipSense” cosmetics, promising the distributors easy income. But the structure of Senegence makes it impossible to profit from selling consmetics. The only profits come from enrolling other distributors--a classic pyramid scheme. The people at the top of the pyramid make money, and the new recruits lose money. The case alleges that Senegence violates California's "endless chain" statute.

Our Goals:

Our lawsuit seeks to require Senegence to restructure its business to comply with California law. This includes changing its marketing statements and return policies.


The case was filed in August 2018.

Who is Covered:

The case seeks relief to benefit the California general public.

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Key Documents