Loreal Foundation - Misleading Claims of 24H SPF Protection

Cosmetics and Beauty Products

The Allegations:

Defendant sells cosmetic products under a variety of brand names, including L’Oréal Paris and Lancôme. Intending to profit from consumers’ desire to protect their skin from the sun’s harmful rays, Defendant developed cosmetic products with SPF protection, and labeled these products with “24H” claims, such as “Up to 24H Fresh Wear” and “Up to 24HR” along with SPF claims such as “SUNSCREEN BROAD SPECTRUM SPF 25.”

However, SPF protection only lasts two hours so a purchaser would have to reapply the foundation to obtain the advertised SPF benefits. Plaintiff alleges that Defendant's marketing and labeling is false and misleading.

Our Goals:

Our lawsuit seeks damages and an injunction preventing further unlawful, deceptive, fraudulent, and unfair business practices as alleged in the Complaint.


The case was filed in the United States District Court, Northern District of California on December 2, 2022. Defendant moved to dismiss. Plaintiff's opposition is due in February 2023.

Who is Covered:

The Class consists of all persons in the State of California who purchased the Products between December 2, 2018 and the present.

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