Kashi: Inflated Protein Claims

Food and Beverage Labeling

The Allegations:

Consumers are increasingly health conscious and, as a result, many consumers seek foods high in protein to support weight loss, exercise, and general fitness, among other reasons. To capitalize on this trend, Defendant prominently labels its Kashi products, including Kashi cereals, waffles, bars, and plant-based bowls, as containing a specified amount of protein per serving depending on the product. In truth, however, the Kashi products do not contain the amount of protein that the labels claim because Kashi utilizes a testing method that overstates the true protein content.

Our Goals:

Our lawsuit seeks refunds for all purchasers of Kashi Go products that make protein claims on the front of the product packages. It also seeks an injunction preventing further false advertising. The products at issue include Kashi cereals, bars, waffles and plant-powered bowls.

Status:

The case was filed in September 2021. Kashi moved to dismiss and Plaintiffs opposed.

Who is Covered:

All persons in the United States who purchased Kashi products that make protein claims on the front of the product packages between September 10, 2017 and the present.

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