Juul Vaping

Food and Beverage Labeling Computers and Devices Drugs, Supplements and Health

The Allegations:

Juul advertises vaping with its JUUL e-cigarette and JUULpods as an alternative to smoking for established smokers. But Juul uses candy-like flavors and youth-oriented imagery to encourage teenagers and young adult non-smokers to take up vaping of JUUL's patented nicotine salts. Although Juul tells consumers that JUUL products deliver a dose of nicotine similar to that of a cigarette, they fail to inform consumers that JUUL's products actualyl deliver a higher dose of nicotine than a cigarette, making JUUL's e-cigarette and JUULpods even more addiictive than cigarettes.


The lawsuit was filed on April 24, 2018. The case was consolidated into the MDL, In Re: Juul Labs, Inc., Marketing, Sales Practices, and Products Liability Litigation, 3:19-md-02913 (cand). The Court granted class certification on June 28, 2022.

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