Fuel for Fire: Inflated Protein Claims

Food and Beverage Labeling

The Allegations:

Consumers are increasingly health conscious and, as a result, many consumers seek foods high in protein to support weight loss, exercise, and general fitness, among other reasons. To capitalize on this trend, Defendant prominently labels its Fuel for Fire pouches as containing 7g, 10g, 11g, or 12g of protein per servingdepending on the flavor. Consumers, in turn, reasonably expect that each serving will provide the actual amount of protein that the label claims it will. In truth, however, Defendant’s protein pouches do not contain the amount of protein that the label claims. Based on amino acid content testing, Defendants’ products contain approximately 25% less protein than claimed.

The Results:

This case was resolved and the Plaintiffs voluntarily dismissed their claims.

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