Covergirl Foundation: False SPF Representations

Cosmetics and Beauty Products

The Allegations:

Defendant Coty, Inc. markets, advertises, and sells a variety of cosmetic products under the brand names “CoverGirl” and “Rimmel.” The products at issue include foundation cosemtics that have a SPF sun protection claim alongside a claim that the products last 24 or 25 hours. However, SPF protection only lasts two hours so a purchaser would have to reapply the foundation to obtain the advertised SPF benefits. Plaintiff alleges that Defendant's marketing and labeling is false and misleading.

Our Goals:

Our lawsuit seeks refunds for all purchasers of Covergirl and Rimmel cosmetic products that make SPF and 24H/25H duration claims. It also seeks an injunction preventing further misleading and false advertising.


The case was filed in the United States District Court, Northern District of California on September 16, 2022. Defendant moved to dismiss; Plaintiff opposed. The court has not yet issued an order on the motion to dismiss.

Who is Covered:

All persons in the state of California who purchased the Products between September 16, 2018 and the present.

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